Organic SEO is arguably the most powerful online marketing strategy being used today for most businesses. A successful organic SEO campaign needs to include a combination of various strategies and techniques, including building link popularity, publishing high quality content, establishing keyword relevancy, creating a social media presence, and other organic SEO methods.
Establishing Keyword Relevancy
The success of organic SEO depends on how precisely and strategically keywords are used throughout the site's content. Without unique and high quality content that's properly keyword optimized and geared to captivate your audience, it's not only difficult but aimless for a site or blog to rank highly in Google, Yahoo, Bing or any other popular search engine.
Keywords are basically the central focus in which web users submit to search engines to find a particular result. Search engines focus a lot on keyword relevancy and density when crawling, indexing and ranking a site.
Therefore, it’s important to ensure precise keywords are used on specific pages of your site, and in balance moderation or density. The right keyword density means a website will appear more natural and relevant to Google without seeming over-optimized. When selecting the relevant keywords, it’s a good idea to write down words that are applicable to a site and the related topics.
Creating a Social Media Presence
The benefits of social media have sky-rocketed these days and there is more that is expected with time. Social signals play a role in SEO and achieving a higher ranking and as a result, every business must employ the use of social media and social bookmarking.
Social media sites such as Twitter, Facebook, Google+, Pinterest and many others give webmasters great power to boost their search engine optimization efforts. Through sharing of blog posts across social media platforms, a business is able to gain quality social traffic to their website. If the readers enjoy the content , they can like and share it widely with just a click of the mouse. This increases the inflow of traffic which allows a site to climb to the top of search engine rankings.
Building Link Popularity
Perhaps one of the most effective organic SEO techniques is building and properly maintaining links to a site. There are many ways of achieving this with one of them being exchanging URLs through social media marketing and blogging. In fact, link building contributes more to page ranking than other factors considered by search engines.
Another worthwhile strategy to link building is writing and submitting informative and quality articles to article directories. The articles should contain the keyword and link back to a site’s URL. These are natural ways to generate link popularity for SEO while exposing your content to new potential clients. For instance, well optimized surgeons and medical professionals will often publishing in-depth articles related to their specialties and services to educate potential patients.
Optimizing the Website
This organic SEO method serves to increase a site’s usability. Through rearrangement a site’s architecture and links, pages within a website become easy to find and navigate. By doing this, users can easily find the information they need. Besides, search engines are able to crawl a site and find pages.
A website also needs to be optimized on mobile phones owing to the widespread use of smartphones. Websites that are usable on multiple devices stand higher chances of ranking higher than competitive sites.
Design a SEO-friendly Website
On application of effective organic SEO strategies, business owners will greatly benefit. However, it’s good to take note that these techniques keep on evolving on a daily basis. Ethical techniques generate the most positive results.
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Content marketing is the buzzword that’s sweeping across the marketing world, and yet many digital marketers are still unsure what content marketing is and how to use it.
Content marketing is a creative approach to marketing whereby a business or brand produces their own media with the aim of publishing it to spread awareness, educate, and/or share information. Unlike other forms of Internet marketing, there’s rarely a big pitch or call-to-action at the end.
In short, solid content marketing strategies center on valuable and relevant information, delivered in an easily digestible format to a target audience.
What Does Content Marketing Include?
As a means of communication with limitless creativity, content marketing has no boundaries. If you have an area of expertise, you can use content marketing as a way of sharing your knowledge on a given topic whilst educating your customer. For instance, a restaurant or food company may decide to start publishing articles about nutritional trends, recipes, presentation ideas, etc.
Companies ranging from Microsoft and P&G to your local small business are employing content marketing strategies. As a result, these companies are successfully cultivating greater credibility and trust, as well as building a larger audiences. While these benefits may be ambiguous in terms of measurability, there are ways in which companies can leverage content marketing to generate sales, leads, and other tangible performance metrics.
Can Content Marketing Improve Conversions?
It’s no question that traditional advertising platforms are expensive, difficult to track, and questionably effective. Consumers are not only more intelligent and conscious, but individuals have become more aware of standard advertising and have established mental filters to block out ads and information that doesn’t serve them.
Content marketing helps to replace these traditional advertising mediums by communicating to an audience that actually has interest or need to hear what you have to say. While this may or may not result in direct conversions (depending on the strategy), a company can actualize a number of goals and objectives by fueling other forms of growth (i.e. better search engine rankings, more social media followers, etc.) Content marketing can also fuel SEO and social media, which are two very powerful means of generating quality traffic to a site.
Informative content that your company publishes can provide the message that not only are you good at what you do, but you’re willing to share that information with the customer. It’s this very “being in on the secret” feeling that builds loyalty between customer and company. So, whilst you may not be able to directly measure the number of sales made from this approach, you can rest happily knowing that content marketing is about the long-run: creating loyal customers who are truly engaged with your brand and what it has to say.
Getting Started with Content Marketing
We recommend that if you’re interested in implementing content marketing, start small and highly focuses. Choose a niche topic that you really know about and produce a great, thoughtful, informative, and/or solution-oriented piece on it (i.e. article, video, infographic, etc.) Further, you can optimize and focus your content on specific keywords that will help support your SEO strategy. For example, an electronics retail could produce informative, review-based articles for specific products they’re trying to rank for, such as “Altra Men's Lone Peak 2.5 Trail Running Shoe Review.” Per the latter example, a content marketing-infused SEO strategy can be best achieved targeting long-tail keywords.
Lastly, share the content by any means you have available – Facebook, Twitter, LinkedIn, Pinterest, Google+, colleagues, and other networks that can help increase the visibility of your content. Once your content marketing efforts gain traction, you can start writing and producing more once you know what your audience is looking for (and what’s working.) Just remember, everything you publish should be addressing a specific need or question in minds of the audience.