Schema markup is becoming quite the rage in the SEO community, as it's becoming an integral element to on-page SEO (even SEO copywriters are adopting Schema into their practice. In essence, Schema markup (which is standardized by Google, Yahoo, and Bing) has been developed to better communicate to search engines what the content of a webpage is all about. In turn, search engines can better understand and interpret the semantics of a page's content, more efficiently.
There are a variety of different HTML tags that make up Schema markup. To delve deep into what all the tags, types, properties, and other elements that encompass Schema markup, visit the official site Schema.org. Here you can learn the in's and the out's of how to integrate Schema for better SEO.
Example of SEO-friendly Schema Markup
The basis of Schema markup is the application of div and span tags, in addition to other specific properties that more precisely define the semantics of a page. Below is a general framework of how we might markup an author attribute or profile:
<div itemscope itemtype="http://schema.org/CreativeWork">
<h1 itemprop="about">All About Schema for SEO</h1>
<div itemprop="Author" itemscope itemtype="http://schema.org/Person">
Created by: <span itemprop="name">Billy Bob</span>
Born: <span itemprop="birthdate">December 4, 1986</span>
<span itemprop="keywords">SEO, Schema, Ranking Factor</a>
Although all this content is wrapped in these tags, the front-end appearance of this page will look like:
All About Schema for SEO
Created by: Billy Bob
Born: December 4, 1986
Topic of Article:
Diagram, SEO, Ranking Factor
This is can all seem a bit technical and. So it's important to examine each component in order to see how it works:
Itemscope is a shortcode for determining what sort of a thing you are examining about. It typically accompanies the itemtype shortcode which is for labeling your page/passage with reference to what it is about rather than the search engines relying upon the number and position of your catchphrases. In this case, we utilized the itemtype "CreativeWork" on the grounds that my web journal section falls under that class.
Itemprop is a shortcode for distinguishing the properties of that which you have determined an itemtype for. For instance in this code, I recognized what the properties of itemtype Creativework is about utilizing the itemprop="about". In English, we're telling the web index that this page is about CreativeWork and its regarding "All About Schema for SEO."
You could see a few itemprop codes inside this short set of words in light of the fact that we attempted to determine the properties the majority of the itemtypes to the extent that we could. We figured this may have a positive effect on web indexes. The more particular, the better. It's likewise more work. You can have countless itemtypes, itemscopes and itemprops.
Start Using Schema to Improve SEO
Schema can be integrated on online store product pages for better ecommerce SEO, as well as small businesses website for local SEO. The possibilities are quite limitless in apply Schema markup to your SEO practice.
Have you been using Schema markup for SEO? Have you noticed any positive changes in your keyword rankings?
Let us know in the comments section below!