Keyword Research Services
The overall strategy behind any search campaign, whether for organic SEO or PPC, hinges on cohesive keyword research services. Without intelligent use of keyword research tools, search engine marketing is aimless and ineffective.
As professional SEO copywriters, we make use of a number of keyword research tools and resources. We apply these tools to help clients reveal and pinpoint the ideal keyphrases for both PPC and organic SEO.
Keyword Research for Organic SEO
Keyword research is one of the most significant activities in the organic SEO process. By thorough investigation of the keyword demand in your market, we can not only discover the most profitable keyphrases to target, but also learn more about your market as a whole.
Keyword research for organic SEO demands an analysis of the competition. Some keywords, although attractive, may be too competitive for organic SEO. This is why we utilize a number of research tools and techniques to reveal the most insightful and profitable information.
The usefulness of keyword research intelligence is invaluable. Investing in professional keyword research services results in profitable search phrases that have the highest rankings potential. And by working with our organic SEO copywriters, we can help you adapt to changing market conditions, forecast shifting trends in demand, and create highly targeted content that Internet users are actively searching. We help facilitate all of the elements that contribute to a well-performing organic SEO campaign.
Keyword Research for PPC advertising
The overall effectiveness of any Internet marketing campaign hinges on quality keyword research, PPC in particular. Pay Per Click advertising can be feel like a risky and ambiguous investment for many marketers. However there are always techniques to bid carefully and effectively. And many of those techniques are associated with solid keyword research.
As with organic SEO, keyword research for PPC advertising is the essential first step. Here our copywriters do more than just the initial keyword research, our services extend into other facets of PPC development, including:
• Researching keyword markets and assessing competitiveness, cost, and other metrics
• Breaking down keyword lists into expansive and highly targeting ad groups
• Implementing cost-efficient phrase matches, with emphasis on modified broad match
• Writing awesome ad copy for banner, display and text ads
• Split-testing multiple ads and creatives and providing detailed reports and analysis
We offer a wide range of experience in PPC keyword research and campaign development. Our experts have created PPC campaigns spanning from large ecommerce stores to local producers looking to expand their advertising efforts. We have worked within many budgets and built successful campaigns in various online markets.
Trust in an experienced team of PPC experts and ad copy creatives. We can help put your PPC worries at ease. Companies who have outsourced their keyword research to us have realized invaluable and highly profitable insights. We are a respected online source that can affordably compile a complete Pay Per Click campaign from scratch.
Resources & Tools for Keyword Research
Google’s keyword tool is the go-to source for keyword inspiration. It provides an underlying outlook on many keyword categories. The keyword tool is easy to use; however experience is often necessary in targeting the right keywords effectively.
Too often, individuals target highly competitive keywords that result in little search engine exposure. This partly due to optimizing for highly broad phrases that do not reflect the true search volumes thought to be perceived.
As part of our keyword research service, we can help shed light on proper usage of Google’s keyword tool and how to pinpoint the ideal phrases that suit your website and its offering. We can also help you explore other sources of keyword inspiration that are often overlooked by many SEO copywriters. Some of our ninja keyword research tricks happen to be very simple.