Organic SEO Techniques for Higher Search Rankings
Organic SEO is arguably the most powerful online marketing strategy being used today for most businesses. A successful organic SEO campaign needs to include a combination of various strategies and techniques, including building link popularity, publishing high quality content, establishing keyword relevancy, creating a social media presence, and other organic SEO methods.
Establishing Keyword Relevancy
The success of organic SEO depends on how precisely and strategically keywords are used throughout the site's content. Without unique and high quality content that's properly keyword optimized and geared to captivate your audience, it's not only difficult but aimless for a site or blog to rank highly in Google, Yahoo, Bing or any other popular search engine.
Keywords are basically the central focus in which web users submit to search engines to find a particular result. Search engines focus a lot on keyword relevancy and density when crawling, indexing and ranking a site.
Therefore, it’s important to ensure precise keywords are used on specific pages of your site, and in balance moderation or density. The right keyword density means a website will appear more natural and relevant to Google without seeming over-optimized. When selecting the relevant keywords, it’s a good idea to write down words that are applicable to a site and the related topics.
Creating a Social Media Presence
The benefits of social media have sky-rocketed these days and there is more that is expected with time. Social signals play a role in SEO and achieving a higher ranking and as a result, every business must employ the use of social media and social bookmarking.
Social media sites such as Twitter, Facebook, Google+, Pinterest and many others give webmasters great power to boost their search engine optimization efforts. Through sharing of blog posts across social media platforms, a business is able to gain quality social traffic to their website. If the readers enjoy the content , they can like and share it widely with just a click of the mouse. This increases the inflow of traffic which allows a site to climb to the top of search engine rankings.
Building Link Popularity
Perhaps one of the most effective organic SEO techniques is building and properly maintaining links to a site. There are many ways of achieving this with one of them being exchanging URLs through social media marketing and blogging. In fact, link building contributes more to page ranking than other factors considered by search engines.
Another worthwhile strategy to link building is writing and submitting informative and quality articles to article directories. The articles should contain the keyword and link back to a site’s URL. These are natural ways to generate link popularity for SEO while exposing your content to new potential clients. For instance, well optimized surgeons and medical professionals will often publishing in-depth articles related to their specialties and services to educate potential patients.
Optimizing the Website
This organic SEO method serves to increase a site’s usability. Through rearrangement a site’s architecture and links, pages within a website become easy to find and navigate. By doing this, users can easily find the information they need. Besides, search engines are able to crawl a site and find pages.
A website also needs to be optimized on mobile phones owing to the widespread use of smartphones. Websites that are usable on multiple devices stand higher chances of ranking higher than competitive sites.
Design a SEO-friendly Website
On application of effective organic SEO strategies, business owners will greatly benefit. However, it’s good to take note that these techniques keep on evolving on a daily basis. Ethical techniques generate the most positive results.