Five Rules for SEO-friendly Web Design
A solid web design is the basic necessity for any business looking to increase its online exposure. Whether the website of a business functions as a presentation of services, an infomediary, or an online store, an SEO-friendly web design is essential to maximize its marketing potential.
Without SEO, even the most visually-appealing, creative, and content-rich websites will not receive the amount of visitors it deserves. For this reason, SEO-friendly web design is critical during the initial stages of development. Below we underscore some of the crucial steps to creating a good website by using the best practices of SEO-friendly web design.
1. Thorough Keyword Research
Any search engine operates on the basis of indexing and searching keywords present on many different websites. Finding the right keywords for any venture and focusing on them in the content means that the search engines will more easily access the site and then more often present it in their search results.
In this step of the web planning process, everyone must balance out the need to go global with the necessity of staying focused on a clear topic. A very broad website that features many different kinds of content will probably receive less attention from the search engines than a website which targets a clear group of topics.
2. Staying Accessible to Search Engines
Many times, a business will be offered a very dynamic and responsive web design, possibly through the use of Flash programing language. Although Flash offers this option, at the same time it brings many problems to the search engine bots (also called crawlers) which automatically index any new website.
If these find parts of the website inaccessible or unreachable (or even the entire website), they will simply leave it, which defeats the entire purpose of the endeavor. Instead, using regular HTML code, even the newer generations like XHTML, will not provide difficult a challenge for the search bots. Ensure your web design is SEO-friendly for crawlers, before having to either go back to the drawing board, or invest in website optimization services.
3. Being Accessible to the Visitors
In the modern world, only a fraction of visitors to any website come through regular desktop or laptop run browsers. A big portion of search engine queries comes from mobile devices like smartphones or tablets. In the coming years this trend will only continue to grow as more and more people start to use them. A website must be designed so that it takes this fact into consideration, and it should be easily accessible on any of these devices to boost its SEO-friendly web design.
4. Integrating Social Media
A modern SEO process must be aware of the incredible potential of the social networks like Facebook, Twitter, Reddit, Pinterest and many more. A web page which was shared on these networks will also receive a boost in the search engine rankings due to the fact that it is clearly popular amount large number of users. Having an online infrastructure which easily allows sharing, tweeting or pinning is the necessary base for this important segment of any SEO-friendly web design strategy.
5. Incorporating Rich Media Content
A website is not only built from words. Any successful website also includes images, videos, sound files, or any other kind of rich media content. Although search engines cannot listen to podcasts or watch YouTube videos, they can read their titles, alternative text, links, and descriptions. These should be carefully written and they should also follow the same keyword optimization as the rest of the website.
Today, getting recognized and indexed by big search engines like Google, Bing or Yahoo is of paramount importance. By using these guidelines, any website can greatly benefit from a design that is both appealing to the visitors and very SEO friendly to search engines.
An optimized web presence will produce many possible benefits while a weak one will only provide an illusion of owning something which doesn’t fulfill its potential. SEO is one of the key avenues, and a solid web design is the portal.